There’s a value shift happening. People want their actions to have a positive impact on community and environment. Progressive companies recognise a need to empower and enable their talented teams.
YESTERDAY
I want my individual lifestyle choices reflected at work
TODAY
I want convenient choices with personalised experiences
TOMORROW
I want to shape my life, my communities and lived environment
of employees want to work for a company that leads with purpose
are concerned about how they can personally help the environment
Doing good starts by accounting for our impact. This is less about bean counting, more about making beans count. Our bottom line is a triple shot: People, planet, and (not just) profit.
PEOPLE — We see the jobs we create as profit, not cost. From farmers, to roasters, to baristas, we expect the best, and we value it accordingly. We pay 3x fair trade prices to farmers. We recruit diversely and invest in skills. Purpose, respect, income. When jobs are the profit, everybody counts.
PLANET — There’s no coffee on a dead planet. We must address climate change and protect biodiversity. We choose beans from regenerative farms. We are net zero working toward net negative. Our cafes are zero waste. We work with the WWF. And we hold our entire supply chain accountable.
PROFIT SHARED — We don’t profit in isolation. Coffee is social, and we think our business should be too. Which is why we reinvest 65% of profits into local community causes. Success tastes best when it’s shared.